I’m Francois Thorne, a digital marketer with over eight years of experience in both agency and in-house roles. As someone living on the road full-time, I started Driftwood Digital to help tourism and adventure brands connect authentically with their audiences through creative content and strategic marketing.

This means I don’t simply understand tourism: I live it!

In 2020, I left suburbia behind, gave up my house, sold all my possessions, and converted my first van into a mobile home and office. Since then, I’ve been travelling New Zealand with my French Bulldog, Victoria, running my business from the road.

These adventures have given me more than freedom — they’ve provided deep insights into what travellers really seek: authentic experiences, meaningful stories, and a genuine sense of connection.

That’s exactly what I bring to my clients. Whether you run a holiday park, boutique accommodation, guided tour, or must-see attraction, I’ll help you showcase what makes your place unique. From social content and reels to strategy and analytics, my focus is on turning wanderers into loyal guests.

At Driftwood Digital, we save you time, grow your audience, and help your business thrive, so you can focus on what you do best: delivering unforgettable experiences.